Music Video Research

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This video directed by Howard  Greenhalgh, is one of my favourites because of its very surreal themes and the way it is still used as a classic example of certain music scenes of the 90s such as grunge as portrayed by bands such as Nirvana, Mudhoney and Marcy Playground. The video depicts a suburban community in surreal way and eventually they are encapsulated by a black hole. The video according to Goodwins theory is an example of amplification as the video is partially derived from the lyrics. As with many conventional videos it shows live performance and focus' on the artist as a means of promoting them.

This video, directed by Yoann Lemoine is an example of disjuncture as it is more like a mini film with no relation to the lyrics as such, and no appearance or lip syncing from the artist. It is more unconventional and arty than most music videos. Lemoine (who is Woodkid) uses black and white photography, animals, the well known model Agyness Deyn, a man with excessive tattoos and slow motion editing to promote his music in an unusual way.

This is an example of illustration as the video is a portrayal of the lyrics about an actual ghost town. The Specials are shown driving through the deserted streets of London which would never actually happen as it is the capital city and is always busy. It uses typical codes and conventions such as lip syncing, a variety of shot types and editing to fit the music.