Thursday, June 16, 2011

Bad Romance - Conforms and Subverts?



Does Bad Romance conform or subvert to the codes and conventions of a typical pop video?

The codes and conventions of Lady Gaga's bad romance both conforms and subverts the typical codes and conventions found in other pop videos.
Firstly the video is amplification in the sense that the topic is partially derived from the lyrics which subverts the usual illustration that pop videos tend to be . Typical features such as the fact that she lip syncs and there is choreographed dance moves also conforms. She is also the centre of attention and addresses the audience directly. For this close up shots are used to capture her emotions. This first person approach is used to engage the audience effectively in order to sell more copies of the record. In terms of editing, rhythmic editing, cross cutting and cut aways are used and this conforms to the typical codes of a pop video. There is also product placement throughout the video and this is a form of promotion for both the artist and Dre Beats as she collaborated with them to make the product being advertised.  Lady GaGa, the star of the video, is dressed provocatively throughout the video. This both conforms and subverts because as well as having sex appeal, which attracts men and women, she also dresses provocatively to be controversial. She is seen in extravagantly freakish Alexander McQueen outfits and this subverts as they aren't considered as particularly 'sexy' but are still eye catching and shocking.

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